Rachel Waters is a Louisville-based commercial and editorial photographer focused on lifestyle, food & beverage, and portraiture, with an emphasis on thoughtful composition and authentic storytelling.
Influenced by a childhood shaped by constant movement and new environments, Rachel developed a refined sensitivity to place and narrative, an awareness that continues to inform her work today. Her approach balances intentional composition and lighting with space for spontaneity, resulting in imagery that feels both polished and authentic.
Positioned within Louisville’s dynamic bourbon and hospitality industries, she works closely with heritage and lifestyle brands at the intersection of tradition and contemporary storytelling.
Her clients include Elijah Craig (Heaven Hill Brands), Angel’s Envy, and El Jimador; Texas Roadhouse and Jaggers; as well as the PGA, Humana, and General Electric. Her work has been recognized by the American Advertising Awards (ADDYs).
In addition to her commercial practice, Rachel maintains an experimental fine art body of work exploring alternative photographic processes and mixed media.